Wednesday, April 6, 2011

How Toy Ad Vocabulary Reinforces Gender Stereotypes

Excellent use of technology to highlight the gendered words (and the actions they represent) in toy ads targeted to kids.

The boys' list:


The girls' list:


The experiment was very insightful; I suggest you take a look!
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1 comment:

  1. M.a.U.April 6, 2011 at 7:01 PM

    I love how girls get all the fun and love and all we get are power battles.

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