Airbrushed make-up ads banned for being 'misleading'

Liberal Democrat MP Jo Swinson complained that the L'Oreal adverts were "not representative of the results the products could achieve".
The Advertising Standards Authority agreed that the images were exaggerated and breached its code of conduct.
L'Oreal admitted retouching but denied that the two adverts were misleading.

Ms Swinson said that while some retouching may be acceptable, the adverts were "particularly bad examples of misleading advertising" and could contribute to body image problems.
"We should have some honesty in advertising and that's exactly what the ASA is there to do. I'm delighted they've upheld these complaints," she said.

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