Dr. Pepper's new 'Dr. Pepper 10' drink is being targeted toward men. ONLY men.
With an aluminum can cloaked in 'gun-metal gray' and accented with bullets/rivets, this drink is promoting a healthier option of the drink without the label of 'diet.' Because everyone knows (or Dr. Pepper seems to think so) that "Dudes don't drink diet."
One particularly nauseating commercial shows a man shooting a gun in a rainforest and punching a snake before catapulting himself onto an army jeep. The action is,
of course, not for faint-hearted ladies. As the spokesman boasts, "Hey, ladies. Enjoying the film? Of course not. Because this is
our movie. And Dr. Pepper 10 is
our soda. It's only ten
manly calories.... It's what guys want.... So you can keep the romantic comedies and lady drinks. We're good."
And, with a final chokehold on humanity, the slogan comes up: "Dr. Pepper 10. IT'S NOT FOR WOMEN."
So that's the story of how Dr. Pepper mutilated advertising with all the tact of a "no girls allowed" treehouse. Although, they were completely stereotyping and being sexist towards men in this ad, too.
It
does give me hope, however, that the YouTube clip of this commercial shows more dislikes than likes, and a full page of complaint comments.