In a recent marketing shift, the iconic toy brand is promoting a new line of products...for girls.
The new line is called LadyFigs, and it's made up of busty, pastel-colored figurines that come with interests like shopping, hair-dressing, and lounging at the beach. The uninspired toys even come with pre-assembled environments -- so there is no assembly (or imagination) required.
This line is cheating girls out of discovery and creative power.
The company claims its research shows girls just don't appreciate the original LEGO line. But Bailey and Stephanie argue that with LEGO's renewed emphasis on boys -- featuring only boys in its ads and stocking products in the boys' aisles of toy stores -- it's no wonder young girls wouldn't think LEGOs were meant for them.
Petition here for a return to gender neutrality in building blocks.
*Huge thanks to Abbie N for sending this info my way.
Girls shouldn't be discouraged from the excruciating pain of stepping on a single Lego block they forgot to pick up after a long building session. I had to suffer, so should my future daughter. Petition signed.
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