"Here's a guerrilla marketing technique that goes far beyond KFC's advertising of the Double Down on the butts of college co-eds. A clothing store in New Zealand is using plates installed on benches to imprint their ad onto the back of bare legs..... 'We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour.'" I'll tell you what: if I'm ever in the ole' NZ, I'll make a point to pitch a fit if I come across one of these.
You may be asking about the connection to feminism, but I assure you this has everything to do with objectification. We are being targeted as walking billboards. People will be gawking at our legs. This is almost as bad as those shorts with writing on the ass. Sure, we have been targeted before with every brand-name proclamation t-shirt on the market, but this is worse. This invades our bodies. And these companies are banking on women, because we are more likely (because of the limited options in stores and because of our acculturation) to be walking about bare-thighed. I'm fuming.
Source.
Talk about branding!
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